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Introducing
Multi-Level-Marketing
As the name suggests, Multi-Level-Marketing (MLM),
basically involves selling a company's product
through people networking. In simpler words,
multi-level-marketing entails selling a
company's products directly to the end customer
instead of selling them through the regular
retailing process.
Definition of multi-level-marketing:
Multi-level-marketing is executed through a
multi-layered distributor channel where payments
by the company are made differently to the
distributors according to the level they fall
in. Distributors are responsible for the
business development and the revenue generation
for the company.
Unique selling proposition of
multi-level-marketing:
Multi-level-marketing works on the following
fundamentals:
Daily use products: Generally
multi-level-marketing is done by the companies
that are offering products of regular use, such
as, soaps, detergents, car wash, containers and
cosmetics, to name some.
Convenient shopping: The convenience of shopping
is another strong feature of
multi-level-marketing. Generally,
multi-level-marketing supports online shopping
and at times even people network makes the
shopping process easy. The distributor goes to
the customer's house or whatever place is
convenient to both the seller and the buyer.
Features of multi-level-marketing:
The following are the key features of
multi-level-marketing:
Network: People's network is the backbone and
the soul of MLM. Word of mouth and trust play
major roles in the success of MLM. People known
to the distributor trust him or her
recommendations and try out the products. If the
products do have the impact on the customers,
then these customers further recommend it to the
people known to them and so on and so forth.
Flexible timing: The distributor can work for as
long as he or she wishes to. Therefore, the
time, money and efforts to be invested in MLM is
totally on your choice. You may pursue it
full-time or part-time as suits you.
Convenience: Along with the convenience of
flexible timings, MLM facilitates working from
home. You don't have to show up in the office
daily, you can work from your home and at
whatever time you want to.
Small capital: You need very humble start-up
capital to begin MLM. Therefore, you run little
financial risk. But, do measure the risk-return
ratio before venturing into MLM.
Independent distributors: MLM happens through
independent distributors network. These
distributors obtain the products from the
company directly without any middlemen.
Reference memberships result in distributors
network.
Late results: In MLM, after a lot of hard work,
you start very modest. It takes a lot of time to
grow in MLM. But, if you are that person with
hard mettle then there is nothing to stop you.
Results will show.
Multi-level-marketing requires more
perseverance, tact and great people network to
succeed. With a small start-up capital
requirement and decent results after some time,
I feel its worth trying.
Source: Free Articles
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About the Author
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