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Multi-Level Marketing
Explained
The concept of "marketing" is scary enough in
itself - Why do we need "multi-level marketing"
as well? What is it anyway, and do I need it for
my business to be successful? Multi-level
marketing, often called "MLM" or even "network
marketing" is a business model that involves not
only you, but your upline (those above you in
the system), and your downline (those below you
in the system). Many people are intimidated by
the multi-level system, thinking it is just a
"pyramid scheme" where only those at the top
reap the benefits. However, if you put money
into an MLM business and you are actually
getting something of value out of it, such as an
education, resources, or tools that far exceed
what you put into it - and when everyone in the
matrix has the opportunity to benefit, not just
those at the top - then it is not a so-called
"pyramid scheme", it is a legitimate MLM
business. Once this is understood, MLM is not so
difficult a process.
In MLM, you want people on your team, or in your
downline. In order to do this you have to
communicate with other people and get into the
game of prospecting. Prospecting involves
talking to people face-to-face, on the phone,
and/or in emails about your business. You want
to get people interested, and actively involved
in what you are doing. You can find new people
to talk to anywhere, but it is a good idea to
start with the people you know, or your "warm
market", just because they know who you are,
they trust you already, and they are a good
audience to practice on without feeling stupid!
After you hit your warm market, you also want to
ask them if they know anyone who might be
interested in your business. Finally, you can
hit the "cold market", or those people you and
your warm market don't know at all. When first
starting out, it's easy to get excited about
every prospect you talk to. Soon enough though,
you realize that you have to weed out certain
prospects who really aren't serious about your
business, and focus your energy on those who
are. It's important to keep a conversation
rolling with your serious prospects. You can do
this by contacting them by phone, email, or in
person on a regular basis, finding out if they
are interested in being on your team, and
encouraging them to ask questions or find out
more.
Once you've found some good prospects, and
you've contacted them a few times about your
business opportunity, you have to make sure you
are prepared to answer their questions. They are
going to want to know about your business, your
product or service, your history, the
organization's history, and about the
compensation plan. If you are speaking to them
on the phone, you can write notes about possible
questions, have a printout of frequently asked
questions that they may ask, and have the
compensation plan in front of you. The more you
do it the more confident you will become, and
notes may not be necessary. If you are meeting
face-to-face, you can hand out brochures or DVDs
on the business and let that do the explaining.
You may think telling them all you can about the
business is the way to go, but you should try to
keep it as simple as possible so that the
prospect feels that they can easily duplicate
the process.
Your prospects have now had a chance to look
things over, and now it is up to you to
follow-up with the prospects. You can call them
and ask if they have any questions or concerns
and find out if they are really interested. You
can let them know what the benefits of joining
are, and what the next step will be. It's
important to ask, "Are you in, or are you out?"
Again, this allows you to focus your time and
energy on only those who will help you. It is
these prospects that are likely to become
successful anyway.
Source: Free Articles
About the Author
Liane Bate owns a Plugin Profit Site web
business, is a member of Success University, and
the IAHBE. Visit: http://www.HonestMoneyMaking.com
and http://www.HonestMoneyMaking.com/pips.html
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